Olympics: Reebok's $30m Dan and Dave advertising campaign flop
In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS
Reebok Commercials - Dan and Dave - 1992 - YouTube
25 years later, 'Dan & Dave' still defines the former decathletes | Sports | bendbulletin.com
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave – Chicago Tribune
I Love The 90's - Who remembers these Dan vs Dave Reebok... | Facebook
Where are they now: Dan and Dave - Sports Illustrated
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
109 Decathlete Dave Johnson Photos and Premium High Res Pictures - Getty Images
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
The Trials of Dan and Dave - 99% Invisible
Dan vs. Dave: 20 Years Later
Dan & Dave | Remember the Dan & Dave Reebok campaign? This is the story of how two unknown track stars and a $30 million ad campaign took the country by storm...
Dan vs Dave - YouTube
Olympic Decathlon Champion Bryan Clay Falters at Trials - The New York Times
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
Dan and Dave, Part 2: Two regular dudes go head-to-head with stud athletes at Pizza Hut event
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics
Reebok "Dan and Dave" fail commercial- 1992 on Decathlonpedia - the encyclopedia of combined events
Dave Johnson | National Speakers Bureau
/arc-anglerfish-arc2-prod-dmn.s3.amazonaws.com/public/N7DXVFTPJSEHMJGFF2VJ5VHMLA.jpg "I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson")
I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson
US Olympic decathlete and half of the Reebok "Dave and Dan… | Flickr
